Ampverse DMI appoints Sona Mazumdar as GM, Marketing Solutions, India

Delhi: Ampverse DMI has announced the appointment of Sona Mazumdar as the head of its newly launched Marketing Solutions unit in India. 

She has previously served as the Chief Partnership officer at Kidzania and was with the organisation for 8 years. She was instrumental in forging the joint venture between DMI and Ampverse in India.

 

Commenting on Mazumdar’s appointment, Charlie Baillie, CEO of Ampverse, stated, "We are thrilled to welcome Sona Mazumdar as the GM of our marketing solutions vertical. A seasoned professional, Sona has a proven track record in crafting impactful campaigns and building robust client relationships. Her expertise aligns perfectly with our vision to revolutionise brand engagement within and beyond the gaming community in India. With Sona's strategic vision and extensive experience, we are confident in our ability to set new standards in marketing excellence and drive our ambitious growth objectives, creating a lasting impact in this dynamic market."     

  

“The gaming industry has always captivated me with its limitless potential for creativity and connection. I see immense potential in India to enhance how brands connect and engage with Gen Z and Gen Alpha through gaming," remarked Mazumdar. “My focus will be on building strong partnerships, leading innovative initiatives, and implementing strategies that will redefine engagement in this dynamic market. Ampverse DMI's established ecosystem and commitment to innovation provide a solid foundation to bring global best practices and localized strategies to our clients enabling us to provide them with a one stop shop solution for reaching out to the TG"

 

Mazumdar’s leadership is extended as an honorary member as the National President of the Gaming, Esports and Digital Entertainment Council at Women’s Indian Chamber of Commerce and Industry (WICCI), where her role is to include more women professionals in this fast-growing gaming industry, laying out key action points and organising industry-expanding discussions.

As part of the core team, Neha Sethi Mehta will be leading Sales, based in Gurgaon. Mehta brings experience from her previous role as the Regional Lead for Kidzania for seven years.