Digital

IAS partners with Snap Inc. for transparency in campaigns across Snapchat

ShareChat appoints Kartik Patiar as Sr. Director of Online, Media and Entertainment Vertical

Adobe and Microsoft partner for GenAI infused Microsoft 365 applications

Adobe leverages GenAI to introduce Adobe Experience Platform AI Assistant, GenStudio and Firefly Services

Google adds retail media capabilities to SA360; Lowe becomes early beta partner

Accenture to integrate Adobe Firefly to incorporate GenAI into its marketing services

YouTube removes over 2.25 mn videos in India over community norm violation in Oct-Dec

Publicis Groupe’s Digitas India wins Deoleo’s digital creative mandate

Brand infringement notices go down by 30% since 2020: Amazon's brand protection report