Publicis Groupe’s Digitas India wins Deoleo’s digital creative mandate

Delhi: Digitas India, a member of the Publicis Groupe, has bagged the digital creative mandate of Deoleo India, home to brands like Figaro and Bertolli.

Digitas India takes the creative and social media responsibilities for Deoleo's flagship products, including Figaro Olive Oil, Bertolli Olive Oil, and the Figaro baby range. The primary aim is to rejuvenate these iconic brands through digital storytelling and consumer engagement. 

Additionally, Digitas India aims to support the brands' expansion into new markets while strengthening connections with existing customers and raising awareness about olive oil consumption.

Expressing excitement about the partnership, Sonia Khurana, Chief Operating Officer (COO) of Digitas India, emphasised the agency's commitment to leveraging social media platforms effectively. "Building a brand on social media requires a deep understanding of audience behaviour and brand dynamics," she stated. "We aim to combine these insights to propel Figaro and Bertolli to new heights of success in the digital realm."

Satarupa Majumdar, Marketing Director for India and the Middle East at Deoleo, emphasised the alignment of Digitas India's creative ideas with the brand's ethos. "This partnership will enable us to tell our story in more compelling and meaningful ways to our audience," she stated.