Times Network says it is fastest-growing digital video news publisher

New Delhi: Times Network on Friday said it emerged as the fastest-growing digital news network in the country, amassing over 4 billion reach across channels in February 2024. 

“This milestone solidifies our position as the go-to source for credible, accurate, and decisive news & analysis across English and Hindi general news and business news categories,” Times Network said in a press statement.

Talking about its dominance in the digital news video landscape, the company said that Times Now emerged as the most-watched English news channel on YouTube, garnering over 8.1 crore views and clocking close to 1 billion reach in February 2024. 

“Reaffirming its position as a formidable force in the English news category, Times Now demonstrated exceptional growth, recording a 185% surge over the same period a year ago. During pivotal National events like the Ram Mandir inauguration and Republic Day, the channel dominated YouTube with a staggering peak live concurrency of over 2 lakh viewers on Republic Day,” said Times Network quoting Databeings and Playboard Data.

The network said that its Hindi news channel Times Now Navbharat witnessed an unprecedented growth of 235%, emerging as the fastest-growing Hindi news channel on YouTube between February 2023 and February 2024. 

“Outshining its counterparts by threefold in year-on-year expansion, Times Now Navbharat has amassed 90 lakh subscribers on YouTube in just two and a half years since its inception, solidifying its position as a preferred choice of Hindi heartland. Boasting over 2.4 billion reach with over 30 crore views in February 2024, the channel has become the go-to destination for viewers. The channel witnessed a surge of 373% in LIVE views in FY24 compared to the previous fiscal year and a substantial increase in watch time by about 450% during FY24,” Times Network said.

Talking about the English business news category, Times Network said that ET Now experienced a 853% growth y-o-y. 

“ET Now Swadesh’s YouTube views surged by 245% year-on-year in the Hindi business news category. The two business channels together have a reach of around half a billion in February 2024,” the network said.

Rohit Chadda, COO and President, Times Network, said, "This is a remarkable growth trajectory for Times Network, making it the preferred news publisher in digital videos across the world. All our news channels have consistently outpaced competition in growth, underscoring our unwavering commitment to excellence. With the rise in SVOD consumption in the entertainment genre, Live News is one of the few genres that still allow brands to advertise to premium consumers at scale. Our bespoke video advertising solutions empower brands to craft compelling messages and strategically target the right audiences. This momentum encourages us to continue creating innovative content solutions for the brands and setting industry benchmarks.”