Perona awards digital mandate to Digidarts

Delhi: Perona awarded its digital mandate to Digidarts. 

The collaboration aims to ensure Digidarts establishes a data-driven cross-channel marketing strategy for Perona. Digidarts aims to use marketing tools like Dartboard and Decisionboard.ai. 

Puneet Mangla, Founder of Perona, remarked on the partnership by saying, “We are thrilled to partner with Digidarts to bring our vision of premium, timeless fashion to a broader audience. Their expertise in performance marketing aligns perfectly with our commitment to quality and innovation. Together, we are poised to elevate the brand and showcase its unparalleled value proposition to audiences aligned to our global vision.”

Siddhartha Vanvani, CEO of Digidarts, weighed in on the collaboration by saying, “Perona is bringing the leather subculture back to the limelight with a unique contemporary and minimalist blend. With our performance-driven bullsEye expertise, we strive to cement them as leaders in their domain.”