Open Strategy and Design onboards Samera Khan as Partner and Digital Transformation Head

Delhi: Open Strategy and Design has announced the appointment of Samera Khan as Partner and Head of Digital Transformation. Khan has two decades of experience in marketing and advertising.

Khan began her career in Kuwait and has since garnered a portfolio of experience across India and the UAE. She has held positions at agencies such as Dentsu Webchutney, Havas Creative, Ogilvy, and also as an independent consultant. 

Her expertise includes business strategy, brand building, and revenue optimisation, with a focus on product marketing, campaign management, and user centric design. 

Khan has delivered solutions and campaigns across India, APAC, and MENA for brands including Vodafone, Red Bull, Flipkart, Airtel, Nestle, and Baxter Healthcare.

At Open Strategy and Design, Khan will spearhead digital transformation initiatives, focusing on integrating strategic insights, design, and data-driven growth to elevate digital touchpoints for the company's clients. 

"We are delighted to welcome Samera to Open Strategy and Design,” said Asparsh Sinha, Managing Partner at Open Strategy and Design. “Her extensive experience and deep understanding of digital transformation will be invaluable as we continue to evolve and expand our offerings. Samera's leadership will undoubtedly strengthen our vision to build engaging digital touchpoints that reflect the brand’s core values, ensuring technology becomes a catalyst for growth and long-term loyalty."

Khan said, “I am thrilled to join Open Strategy and Design to drive innovation and digital excellence. I look forward to collaborating with the talented team to unlock new value for businesses through a brand-first lens that builds strategic growth powered by analytics and insights. Together, we will create impactful digital experiences that resonate with consumers and efficiently build revenue generation for our clients.”