News18Hindi.com launches ad campaign to announce digital leadership

New Delhi: News18 on Monday released a jacket ad on the front page of the Economic Times announcing the leadership of its digital platform News18Hindi.com.

The advertisement refers to the latest ComScore data for April 2024 to say that News18Hindi.com was ahead of other Hindi platforms like Navbharat Times, Aaj Tak, and NDTV.

The ad shows News18Hindi.com at the top spot with a whopping 57.7 million Unique Visitors (UVs). 

According to the ad, Navbharat Times garnered 56.73 million UVs, followed by Aaj Tak with 56.48 million UVs and NDTV with 54.58 million UVs.

The ad campaign has been launched across print and digital media. 

Mitul Sangani, CEO – Indian Languages, News18 Network, said, “We owe our position as the leading Hindi news platform to our dedicated viewers, who made us their first choice during this crucial election season. Our viewers’ trust drives us to persistently enhance our coverage and deliver news that not only informs but also empowers. News18 Hindi’s extensive coverage of Lok Sabha elections with a commitment to accurate information, in-depth analysis and product enhancement strengthened our performance and we are confident that the numbers will continue to grow as we enter the counting phase of elections.”