Media.Monks launches AI-Powered consumer insight solution Persona.Flow

Delhi: S4Capital’s operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that aims to give brand marketers the ability to talk to their data. 

Persona.Flow is driven by a RAG framework that synergises brand-owned data and factual data from extensive consumer and market research libraries provided in partnership with data-driven marketing firm Claritas. 

Designed with the aim to be a cost-effective alternative to traditional focus groups, Persona.Flow aims to negate the need for the weeks of planning and deliberation that are commonly associated with building consumer intelligence. The service aims to amplify speed to market by delivering insights in real time.