LS Digital unveils new structure; groups LS Digital, Langoor, f1studioz, and Social Panga

New Delhi: LS Digital has unveiled a new organisational structure. This initiative brings together LS Digital, Langoor, f1studioz, and Social Panga, forming a cohesive group for collaboration of partners in India and globally. 

Along with Prasad Shejale, the founders of each company Venu and Girisha from Langoor, Gaurav and Himanshu from Social Panga, Santosh and Dhayan from f1studioz,  have taken centre stage as co-founders of the group.

Speaking about this transformation and considering recent expansions, Shejale, Founder and CEO of LS Digital, stated, “We are excited to introduce a new organizational structure for the LS Digital group, aimed at enhancing our efficiency and fostering better teamwork. This structure is built on our 6-pillar DBT framework, leading to the formation of seven unique Business Units (BUs), each focusing on a crucial aspect of our business.”

Commenting on the team structure, he further added, “Our new organisational structure focuses on six verticals of Excellence, supported by Growth and Enabling functions. This structure will drive our strategic initiatives, support our growth objectives, and ensure seamless integration across the group. Moreover, our individual skills and entrepreneurial passion are utilised at the group level, fostering integration and collaboration.” 

Key structural changes include:

Anand Bhadkamkar, Chief Finance Officer (CFO) will take on the additional responsibility as Chief Operations Officer (COO), supported by: 

• Girisha Gowda, Co-founder; Chief Operational Excellence Officer (COEO) in addition to his current responsibilities at Langoor.

• Anshuman Misra, Chief People Officer (CPO); will lead the HR function at the group. 

• Shantanu Bhattacharya, Executive Vice-President, Integrated Digital Solutions (IDS); will lead Integrated Digital Solutions team. 

• Hrishikesh Karve, Executive Vice-President (EVP) – Finance, overseeing group finance function, in addition to his current responsibilities of overseeing legal, IT and admin functions at LS Digital. 

Rupak Ved, will drive growth initiatives across the group as Chief Business Officer (CBO), supported by: 

• Anuraj Gupta, Executive Vice-President – Growth, India and MEA, will lead growth for India and MEA for the entire group.

• Sudhindra CN, Executive Vice-President - Growth and Strategy, will lead the strategy for growth across the group.

• Pawan Wankhede, Managing Director, UK, will be responsible for building presence in the UK and Europe.

Venugopal Ganganna (Venu) will take over the role as Co-founder; Chief Innovation Officer for the group in addition to his current responsibilities of mentoring the leadership team at Langoor Digital. 

The 6 verticals of the DBT framework will be delivered through the following Business Units: 

1. Creative

• Creative: Led by  Himanshu Arora as Co-founder; Chief Executive Officer – Creative. 

• Creative: Led by Gaurav Arora as Co-founder; Chief Creative Officer and Chief Operations Officer – Creative.

• LS Creative: Led by  Manesh Swamy as Managing Director and Chief Creative Officer – LS Creative.

2. CX

• CX: Led by Saurabh Das as Chief Executive Officer – CX. 

3. Data and Insights

• Data and Insights: Led by Vinay Tamboli as Chief Executive Officer - Data and Insights. 

4. Media

• Media: Led by Maanesh Vasudeo as Chief Executive Officer – Media. 

5. Tech and Innovation

• Tech and Innovation: Led by R. Sridhar as Chief Executive Officer – Tech and Innovation.

6. UI / UX

• UI / UX: Led by Santosh Shukla as Co-founder; Chief Executive Officer – UI / UX. 

• UI / UX Design: Led by Dhayan Kumar as Co-founder; Chief Design Officer – UI / UX.