Knorr champions ‘vegetable power’ in gaming

Delhi: Knorr has launched a campaign to champion the power of vegetables in gaming with #ModTheVeg.

Knorr's research has uncovered the stark contrast between the gaming powers of meat and veggies across top titles. In Fortnite, for instance, meat grants a substantial +15HP boost, while cabbage lags with only +10HP.  Similarly, in Minecraft, the discrepancy is evident as cooked steak refills four hunger bars, while a humble carrot barely manages two. Skyrim's gaming dynamics also showcase this bias, with boar meat providing a substantial +12HP, whereas a leek merely offers +1HP. Even in ARK Survival Evolved, the trend persists, with cooked meat offering a +20 hunger and +8HP boost, while corn grants only a hunger boost without any additional health benefits. The brand believes that these findings highlight the urgent need for a gaming revolution to bring veggies on par with their meaty counterparts.

"At Knorr, we're passionate about making good food accessible to all, and that includes the virtual world," said Chintan Dholakia, General Manager at Unilever. "Our mission is simple: to ensure that veggies receive the recognition they deserve in gaming. It's time for a gaming revolution, and we're leading the charge."

Knorr is joining forces with the modding community to craft veg-powered mods for games, including Fortnite, Minecraft, Skyrim, and GTA V.