India Today & Microsoft Start collaborate for coverage of Lok Sabha Elections 2024

Delhi: India Today Group streamed live coverage of the Lok Sabha elections 2024 on Microsoft Start, a global content service.

From live streaming of events to curated news articles and infographics, the Microsoft Start Elections Hub aimed to offer a multifaceted approach to election coverage.

Kalli Purie, Vice-Chairperson & Executive Editor-in-Chief of India Today Group, said, “Cutting-edge technology like AI, extensive ground reporting, and meaningful integrations like we have with Microsoft Start have redefined election coverage. We remain committed to maximizing global reach through our efforts and stories, ensuring awareness, unbiased insights, and comprehensive coverage. The purpose of any media organization is to tell the best stories to as many people as possible. During elections, this mission becomes even more critical, and our collaboration with Microsoft Start exemplified our steps to achieve it.”

Nikhil Kolar, VP at Microsoft Start, expressed, “Microsoft Start's vision is to empower everyone on the planet to be informed, entertained, and inspired. The Elections Hub on Microsoft Start, featuring live streaming coverage from India Today and rich content experiences powered by Microsoft Start, is an exciting new way to empower people with information and encourage participation in elections.”