Gulshan Group and Buffalo Soldiers bags creative and digital mandate of Gulshan Group

Delhi: Buffalo Soldiers, a creative agency known for its digital prowess, has won the creative, digital and mainline mandate of Gulshan Group, the Delhi-NCR based real estate agency pivoting to luxury-only projects, following a competitive multi-agency pitch. The account will be served from the Delhi-NCR headquarters of the agency.

Yukti Nagpal, Gulshan Group's leader, highlighted the essence of this collaboration, stating, "Our partnership with Buffalo Soldiers is more than a business move. It's a fusion of our rich heritage in creating exquisite living spaces with their fresh and vibrant digital expertise. Together, we're crafting narratives that resonate with both our legacy clients and a new generation of homeowners - from Noida to Moradabad."

Sumon K Chakrabarti, Co-Founder and CEO of Buffalo Soldiers, emphasised the innovative approach and said, "Working with Gulshan Group challenges us to think differently. We're combining our digital storytelling prowess with their unparalleled expertise in real estate to create a unique brand experience that’s contemporary yet timeless." 

"Gulshan Group's commitment to creating beautiful living spaces is inspiring. We’re excited to add our creative flair to their already impressive narrative," Chakrabarti added.

This collaboration comes on the heels of the Gulshan Group undergoing a significant repositioning in the real estate market. Buffalo Soldiers aim to play a crucial role in this transition, spearheading Gulshan Group's branding and advertising initiatives.

Yukti Nagpal, who has envisioned the transition for the Gulshan Group, said, “We see our residential projects as canvases for beautiful living experiences. Buffalo Soldiers’ innovative spirit and creative prowess are exactly what we need to paint a picture of modern, exquisite living.”

Arnab Kundu, Co-Founder and Head of Delivery at Buffalo Soldiers, said, "Gulshan Group's commitment to luxury and excellence resonates with our ethos of delivering new-age creative solutions. We are thrilled to help them navigate this exciting new chapter.”

With this alliance, Gulshan Group looks to revitalise its brand image, leveraging Buffalo Soldiers' expertise to create narratives that aim to resonate with modern consumers.