Cheil’s Experience Commerce bags digital mandate for Savsol

Delhi: Experience Commerce, a digital agency within the Cheil Network, has won the digital mandate for Savsol, the flagship engine oil brand of Savita Oil Technologies. 

As the appointed digital and creative agency for Savsol, Experience Commerce is poised to strategise and curate tailored digital content aimed at engaging the brand’s target audience and amplifying consumer interaction across digital platforms. 

Furthermore, Experience Commerce will harness the power of influencer marketing to augment reach and credibility, while also collaborating with mechanics, biker communities, and independent shops to bolster brand advocacy.

The mandate also encompasses the expansion of Savsol’s e-commerce presence and driving conversion. 

Sibasish Guha, Head of Digital Marketing at Savsol, stated, “We're thrilled to join forces with Experience Commerce to elevate our brand presence and engage our audience effectively. With a legacy spanning over five decades, preserving and advancing our heritage is paramount. Recognizing the rapid growth of the digital landscape, we're committed to fortifying our online footprint across social media and e-commerce platforms. EC's alignment with our values positions them as the ideal partner to help us achieve this goal and foster business growth."

Meera Ghare, Vice-President and Business Head at Experience Commerce, remarked, "We are pleased to welcome SAVSOL to our brand portfolio. As our agency expands, we seek partnerships with brands that share our values and methodologies. Our extensive industry experience enables us to curate content and creative strategies tailored to resonate with the client’s target audience, ultimately aiding Savsol in building a robust digital community. We are grateful for Savsol's trust in entrusting Experience Commerce with their digital responsibilities. With our team's expertise, we are confident in surpassing client expectations."