Tata Motors’ Rs 450 crore media mandate up for grabs

Tata Motors has called a multi-agency pitch for its Passenger Vehicle’s media mandate.

Sources confirmed the development to BestMediaInfo.com.

The automobile manufacturer has invited agencies like Madison, Starcom, Dentsu and its incumbent Lodestar UM for the pitch.

According to sources, the account size is expected to be Rs 400-450 crore.

Additionally, Hero MotoCorp is also in the market for media investment for media buying and planning, making two major automobile accounts currently on the pitch. Publicis is the incumbent for Hero MotoCorp.