Studio Monkey Shoulder launches in India to support grassroot music communities

Delhi: Monkey Shoulder, the original blended malt scotch whisky, has launched Studio Monkey Shoulder, a new music initiative aimed at empowering and celebrating the grassroots music communities at the heart of music scenes around the world.

Communities from India are invited to apply for a Rs 10,00,000 fund to help turn their project into a reality.

Studio Monkey Shoulder aims to discover and spotlight these communities who are making waves and contributing to the rich tapestry of music in India, and across the globe.

The initiative is a partnership between Monkey Shoulder, the original blended malt scotch whisky, and online radio station, Worldwide FM, and its founder, DJ and broadcaster Gilles Peterson. 

Studio Monkey Shoulder is set to award one Indian music community, collective or music organisation, the fund to bring an original project to life this summer. 

Collaboration will take the form of project development, production assistance, content creation and creative inspiration. Culminating in a global broadcast, Worldwide FM will showcase these grassroots projects on air, with winners interviewed by Peterson. Participating markets include the UK, US, Taiwan, Nigeria and India.  

Peterson said, “This is exactly why I started Worldwide FM radio and there are so many other incredible community driven projects out there I want to uncover, which is what excites me about Studio Monkey Shoulder. We have no idea where this is going to take us but can’t wait to see and hear it.”