Sriparna Tikekar joins 4AM Worldwide as Chief Creative Officer

Delhi: 4AM Worldwide, a Digital First, Integrated Brand Solutions Agency has  announced the appointment of Sriparna Tikekar as its Chief Creative Officer. In her new role,  Tikekar will be responsible for leading the creative vision for 4AM and will work closely with  teams on revamping the agency’s creative offering and structure, bolstering its content marketing  and creative strategy, curating content services, and building brands of scale. 

In a career spanning over 15 years in the media industry, Tikekar’s last stint was as Chief Content  Officer (CCO) and co-founder of ScoopWhoop, a lifestyle and entertainment content  platform.

Jonathan Sreekumaran, Chief Business Officer, 4AM Worldwide, said, “We are on an  accelerated path of creative transformation, and we couldn’t have had a better time to bring  Sriparna on board. Her grip on pop culture, content consumption patterns, platform-centric content dissemination, and reader psychology is unparalleled. She brings a unique perspective and  creative flair that will undoubtedly elevate our creative output. With Sriparna’s deep  understanding of content creation for brands and customer engagement, she is uniquely  positioned to drive creative excellence. We are excited to welcome her to the team.” 

On taking up her new role, Tikekar commented, “In any industry, the first-mover  advantage, the right time to pivot, and the exact moment of a shift are what keep companies  ahead of the curve. At this transformational time in 4AM’s journey, I fit in like the missing piece of the puzzle. I am excited to be a part of this agency’s growth trajectory and look forward to working  closely with teams on leveraging the agency’s capabilities of creative, technology, data-driven  experience, and design.” 

Tikekar will be working closely with Jonathan Sreekumaran, Chief Business Officer and  Siddhartha Sahni, Chief Client, and Strategy Officer at 4AM Worldwide.