Society Tea collaborates with Amazon India for on-box campaign

Delhi: Society Tea has collaborated with Amazon Ads on an on-box advertising campaign. As part of this campaign, Society Tea will integrate its branding onto Amazon’s delivery boxes. The delivery boxes will be available across Bengaluru and Mumbai. 

This collaboration with Amazon Ads marks a milestone for Society Tea as it is the first time it has used on-box advertising to reach customers. The activation represents an extension of Society Tea's online and above-the-line (ATL) campaign which is “Taazgi Bhari Pyaali Society Waali.”

Karan Shah, Director of Society Tea, remarked, "Our collaboration with Amazon Ads represents an exciting new medium for Society Tea, allowing us to extend the reach of our campaign across omni-channels, leveraging special delivery boxes as mini billboards for our latest advertising campaign. By reaching customers in new ways through this campaign, we hope to not only expand our customer base but also introduce our variety of products to a wider audience.”

“We always strive to help brands reach relevant audiences across both online and offline touchpoints,” said Kapil Sharma, Director, Growth Customer Sales, Amazon Ads India. “We have worked with Society Tea for a number of years now. Using on-box advertising, we hope to help Society Tea introduce its range of products to homes across India.”