Sidharth Malhotra steps in as brand ambassador of Savsol Lubricants

Delhi: Savsol Lubricants announced a strategic partnership with Bollywood actor Sidharth Malhotra as its brand ambassador to establish a new brand identity. 

On his appointment as brand ambassador, Malhotra remarked, “I am delighted to partner with Savsol Lubricants and further its commitment to offering consumers a distinctive automotive driving experience. The collaboration with an innovative brand such as Savsol aligns with my pursuit of excellence, and I look forward to embarking on this journey together."

Vishal Sood, President, Lubes, Savsol Lubricants, said, “At Savsol, we constantly strive for continuous improvement and excellence in the automotive industry. This partnership with a Bollywood star of Sidharth Malhotra’s caliber reflects our intent to provide exceptional lubricant technology products to customers, and drive forward a new era of innovation and distinction in the automotive space.”

Kamran Siddiqui, Vice-President of Marketing, Savsol Lubricants, said, “We are thrilled to collaborate with Sidharth Malhotra at a time when we are launching an innovative range of Ester-formulated products called Savsol Ester5. His unmatched charm and dedication to excellence mirror Savsol’s commitment to delivering world-class lubricants that enhance vehicle performance. We look forward to this collaboration which has great synergies.”
 
Savsol stated that with Malhotra as its brand ambassador, it aims to extend its reach to a broader audience.