One Show 2024: India brings home six Pencils

Agencies, studios and brands in India were awarded three Silver Cubes, three Bronze, and 22 Merits in The One Show 2024.

Leo Burnett India Mumbai led the way with two Silvers, two Bronze, and eight Merits.

The list of all The One Show 2024 Pencil winners from India:

Silver Pencil

• Leo Burnett India Mumbai with PepsiCo India “The Biochar Project” for Lay's India in IP & Product Design, B2B Communications
• Leo Burnett India Mumbai with PepsiCo India “The Biochar Project” for Lay's India in Interactive, Online & Mobile, Utility
• Ogilvy India Mumbai “Vi Human Network Testing Network” for Vodafone Idea Ltd. in Out of Home, Brand Partnerships

Bronze Pencil

• Brand David Communications Mumbai “The Sweet Truth” for Colgate Palmolive India in Film & Video, Film & Video for Good
• Leo Burnett India Mumbai “IKEA Skip Ads That Save Time” for IKEA in Film & Video, TV, VOD, & Online - 30 Seconds and Under - Series
• Leo Burnett India Mumbai with Mondelez India Foods Private Limited and Wavemaker “Oreo #BringBack2011” for Oreo in Creative Effectiveness, Creative Effectiveness - Consumer / Brand

Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 including 3 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year. 

A total of 20,038 pieces from 65 countries were entered in The One Show 2024.  Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits. 

The One Show 2024 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honours will be announced on May 17, at The One Show 2024 awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.

The One Show 2024 Global Creative Rankings will be announced on May 24, 2024.