Omnicom Media India’s Lodestar UM bags Amazon Music’s media mandate

New Delhi: Lodestar UM, an Omnicom Media India agency, has been awarded the integrated media mandate for Amazon Music. 

The win follows a competitive review process, with the agency taking on full-funnel media activation for the brand.

Aditi Mishra, CEO of Lodestar UM, said, “Music is deeply embedded in the way people move through the world, and Amazon Music has become a consistent presence across moments of discovery, routine and connection. That kind of context calls for a thoughtful and integrated media approach, and we value the trust placed in our team to deliver it.” 

She added, “Our Full Color Media framework allows us to approach this responsibility with a clear emphasis on integration, cultural relevance and consistency.”

Omnicom said that this win in India marks another step forward in Omnicom Media's growing partnership with Amazon, deepening a relationship that already spans AWS across APAC and Japan.