L&K Saatchi & Saatchi onboards Ekta Relan as CSO

Delhi: L&K Saatchi & Saatchi has appointed Ekta Relan as its Chief Strategy Officer.

The agency has elevated Snehasis Bose, its current  Chief Strategy Officer (CSO), to the role of Group Chief Strategy Officer. 

With this, Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. 

With over 25 years of experience, Bose has been associated with agencies like McCann Erickson, Publicis Ambience, IMRB International, and Contract Advertising. He joined L&K Saatchi & Saatchi in 2015 and was elevated to CSO in 2020. 

Relan boasts a career spanning 23 years. She joined L&K Saatchi & Saatchi after a stint as Chief Strategy Officer at Lowe Lintas, where she led the strategy team for Unilever, the agency’s biggest client, apart from driving new business acquisitions. Relan has also worked with Mullen Lintas, Sapient Nitro Singapore and Unilever Singapore. 

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India, said, "Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and the most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”

Bose added, “My journey at L&K Saatchi & Saatchi has been transformational, and this new role promises to be orbit-shifting! Both Publicis India and Saatchi & Saatchi Propagate are on accelerated growth curves, and I am grateful to be an active part of their stories. With Ekta’s rich experience, deep wisdom and hunger for the new, I look forward to creating a symbiotic partnership that will unlock new possibilities for our clients, taking the L&K Saatchi & Saatchi ownership mandate to the next level. Looking forward to more audacity, challenges and rocket-like growth!”

Speaking on her appointment, Relan said, "L&K Saatchi & Saatchi is on a dynamic growth trajectory, redefining the role an agency can play for its clients’ business. I am thrilled to be a part of this enriching journey where commerce and culture beautifully fuel each other. I eagerly anticipate collaborating with the agency’s talented team, also learning and leveraging the power of the entire Publicis ecosystem to build solid brands that connect with their audience in unexpected and relevant ways."