New Delhi: This year representing India at LIA Judging in Las Vegas will be Swati Bhattacharya, Santosh Padhi, Josy Paul and Sachin Talwalkar.
These four industry leaders will be on site for LIA Judging at Encore @ Wynn, Las Vegas commencing September 29 through October 7, 2024.
Swati Bhattacharya, Former Creative Chairperson at FCB Group India, will judge TV & Cinema and Online Film.
Santosh Padhi, Chief Creative Officer, India at Wieden+Kennedy, Mumbai will judge Branded Content and Branded Entertainment.
Josy Paul, Chairperson & Chief Creative Officer of BBDO India, Mumbai will judge Creative Strategy and Transformative Business Impact.
Sachin Talwalkar, Chief Creative Officer at Havas Life Sorento, Mumbai will judge Health & Wellness.
Barbara Levy, President of LIA, said, “Over the years, we have seen wonderful work from India. While the ads work so well for the Indian audience, the messages that these award-winning creative pieces transmit transcend borders. All our jury members from India are adept storytellers; each has brought so much to Indian advertising and to the advertising industry at large.”
Every judge is required to see every piece of work in their respective categories. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.
As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before they are published.