JioCoupons onboards Trackier as Technology Partner for affiliate tracking

Delhi: JioCoupons, a coupon marketing platform backed by Jio Ecosystem (owned by Reliance), onboarded India-based affiliate management and attribution tracking platform Trackier as a technology partner. The partnership is aimed at enhancing the precision of targeting and conversion rate optimization, translating into superior performance for JioCoupon’s clients that manage coupon marketing campaigns through their platform. 

Through this collaboration, JioCoupons will integrate Trackier’s advanced attribution tracking technology into their own platform for conversion tracking, campaign optimisation, campaign analytics, and reporting for precise targeting. 

Vijay Tiwari, Business Head of JioCoupons, said, “The collaboration with Trackier is a strategic move towards optimizing our marketing processes. By harnessing advanced tracking and analytics, we aim to empower businesses to make informed decisions, ensuring every marketing rupee spent delivers maximum impact."

The primary objective of this collaboration is to empower businesses that use JioCoupons’ coupon marketing platform via Trackier’s technology with surgical precision. 

Udit Verma, Co-Founder of Trackier, said, “The future holds exciting possibilities as these industry leaders pave the way for a more data-driven and results-oriented era in digital advertising. Teaming up with JioCoupons allows us to combine our analytics prowess with a vast user base, creating a powerful synergy that will reshape how businesses approach campaign management in the digital era."

Adding to this, Faizan Ayubi, CEO and Co-Founder of Trackier said, “We're thrilled to partner with JioCoupons, a leading player in the Indian digital couponing space.  This collaboration brings together Trackier's best-in-class tracking technology with JioCoupons' massive user base, creating a powerful platform for personalized offers and a superior user experience."