India leads with 47 finalists at 2024 APAC Effie Awards

Delhi: Effie Asia Pacific has announced that 121 finalists have been selected after 2 rounds of judging and will vie for top honours, with the winners revealed at the Awards Gala on September 13, 2024.

The finalists hail from 11 markets, with India comfortably in the lead at 47 finalists, followed by a second-place tie between Australia and New Zealand at 19 finalists each, and Singapore with 13 finalists. At the forefront of the agency networks is Ogilvy with 34 finalists, DDB Worldwide with 19 finalists, and The Womb with 9 finalists. 

Indian finalists include Ogilvy Mumbai, MullenLowe Lintas Mumbai, Brand David Mumbai, McCann Delhi, The Womb, DDB Mudra Group Bangalore, BBDO Mumbai and Ogilvy Gurgaon. 

For marketers, McDonald’s leads with 11 finalists, followed by the Coca-Cola Company with 8 finalists, and Grab with 5 finalists.

The final round of judging was helmed by Awards Chairperson Tze Kiat Tan of BBDO, and eight Heads of Jury – Chris Iki of TBWA\HAKUHODO, Danielle Jin of Visa, Josephine Tan of Diageo, Lex Bradshaw-Zanger of L’Oréal, Linda Hassan of Domino’s Pizza, Natalie Lam of Publicis Groupe, Nick Handel of MRM/McCann Worldgroup, and Rob Gilby of dentsu. 

 Awards Chairperson Tze Kiat Tan, said, "After two years of hybrid sessions, it was a pleasure to welcome judges from all corners of the Asia Pacific region back to in-person judging and to witness the immense effort made to assess the merits of each case. This would not have been possible without the sincere engagement and dedication of our jury, of which I am thankful for. I believe the finalists this year have set higher benchmarks for effectiveness and highlights the breadth of talent in the region, with more cases from non-traditional markets such as Indonesia and South Korea making the cut. I am pleased to introduce our full list of finalists and look forward to the Awards Gala where the results will be revealed.”