Ikea unveils its first ever B2B furniture collection, Miitzon

Delhi: According to Ikea’s internal research, 76% of the working force is expected to adapt to a hybrid working model and 63% of office spaces are yet to adapt to suit the post-pandemic working models.

Ikea has introduced its largest office collection to date, Miitzon. 

Sumit Parthi, Country B2B Manager, Ikea India, said, “Our new office system, Miitzon, is developed with flexibility at its core to adapt to distinct working preferences and activities. It is an efficient and affordable product range for the workplaces of today and tomorrow. The result is a new office system that inspires collaboration, comfort, and productivity. B2B in India is growing exponentially, and our solutions, backed by thorough research of global and Indian trends, expand the scope to grow our market share. Currently, Ikea B2B contributes to 15–20% of overall Ikea sales in India, and with this new collection, we aim to increase our presence and sales in the coming years."