Hyundai Motor India becomes presenting sponsor of Khatron Ke Khiladi’14

New Delhi: Hyundai Motor India (“Hyundai”) has partnered with Colors’ Khatron Ke Khiladi season 14 as a presenting sponsor for the first time.

Through 'Hyundai Drive to Win Contest', a car enthusiast will be bestowed the title ‘Khaas Khiladi of the Season.’ 

Mahesh Shetty, Head – Network Sales, Viacom118, said, “Khatron Ke Khiladi has been the epitome of adrenaline-fueled entertainment, where contestants face their deepest fears and push their limits to conquer challenges. This season marks the debut of renowned automobile manufacturer, Hyundai Motor India Limited, as the presenting sponsor, an exciting milestone in the show’s history. With its commitment to excellence and adventure, Hyundai adds a groundbreaking element of interactivity to the heart-racing action of Khatron Ke Khiladi. This inaugural partnership is offering a once-in-a-lifetime opportunity for the everyday hero to step into the spotlight as ‘Khaas Khiladi of the Season’ and perform a stunt on television - a first for this daring reality show. The endeavour is to enhance our viewer engagement, strengthen brand perception and provide added value to the audience through thrilling experience.”

Tarun Garg, COO of Hyundai Motor India, said, “At Hyundai Motor India Limited, we continuously strive to partner with initiatives that reflect our passion for innovation and resonate well with the public. Our collaboration with COLORS' popular reality show, Khatron Ke Khiladi, aims to engage the show's nationwide fanbase and offer our audience an action-packed and exhilarating experience. Elevating the adventure further, we invite viewers to participate in the 'Hyundai Drive to Win' contest, where they have the chance to win the prestigious title of 'Khaas Khiladi of the Season.' Embracing the spirit of untamed adventure, we eagerly anticipate an exciting season filled with unimaginable challenges.”