Havas Media India bags media mandate for Enamor, Dixcy Scott parent Modenik Lifestyle

New Delhi: Havas Media India has been appointed as the Media Agency on Record (AOR) for Modenik Lifestyle.

The agency has won the integrated media mandate, encompassing both online and offline media responsibilities.

Modenik Lifestyle is home to Enamor, the fashion lingerie brand, and Dixcy Scott, the innerwear brand.

As part of this partnership, Havas Media India will drive end-to-end media strategy, planning, and buying across the full spectrum of channels – including Television, Print, Radio, Cinema, Digital, Out-of-Home (OOH), Mobile, and BTL activations. 

The win is particularly significant for Havas Media India’s South market operations. The agency has been expanding its footprint across South India, building deep expertise in regional consumer behaviour, vernacular media, and hyperlocal targeting.

Shekhar Tewari, Chief Executive Officer and Executive Director, Modenik Lifestyle, said, “At Modenik Lifestyle, we are constantly evolving to meet the aspirations of the modern Indian consumer. As we accelerate our growth journey, we need a media partner who truly understands both the digital and traditional media landscape. Havas Media India brings exactly that – a sharp, data-driven approach combined with strong on-ground execution capabilities. We are confident this partnership will help us reach the right audiences at the right moments, and we look forward to building something truly impactful together.”

Mohit Joshi, Chief Executive Officer, Havas Media Network India, said, “At Havas, we believe that real growth is powered by desire – the desire of brands to mean more, and the desire of consumers to connect deeply. Modenik Lifestyle is a brand that embodies exactly this spirit. They have built iconic, loved products across generations of Indian consumers, and now they are ready to take that love to the next level. We are excited to partner with them on this journey and bring our full network’s capabilities to drive meaningful, desire-led growth for the brand.”

Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added, “Modenik Lifestyle brings together a powerful portfolio—brands like Dixcy Scott and Enamor have built genuine equity with Indian consumers over the years. Our ambition is to elevate that equity by creating seamless, insight-led experiences across every touchpoint, online and offline, that feel cohesive and drive real conversion. The South is a particularly exciting growth landscape for us right now—our teams there are doing some of the sharpest work in the market, and this win reflects that momentum.”