Godrej Capital partners with Platinum Outdoor for multicity OOH campaign

New Delhi: The strategic media mix included Billboards and DOOH, aimed to capture the attention of audiences throughout the campaign duration.

Commenting on the campaign, Nalin Jain, Chief Marketing Officer, Godrej Capital, said, "At Godrej Capital, we are committed to understanding and supporting the dreams of business owners. 'Hum Samajhte Hain Business' campaign is an embodiment of this commitment. Through our partnership with Platinum Outdoor, we have strategically amplified our reach and engagement across key markets, ensuring that our message is delivered to a target audience. This campaign strengthens our brand presence and reinforces our dedication to empowering business owners' financial aspirations."

Dipankar Sanyal, CEO, Platinum Outdoor and MRP, stated, "We are delighted to partner with Godrej Capital on the 'Hum Samajhte Hain Business' campaign. It has been an exciting experience for our teams to strategize and execute this campaign. We are already witnessing a significant impact and awareness around the brand."