Goafest 2024 unveils festival theme to be 'The Age of Adaptability'

Delhi: The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the theme for Goafest 2024 - ‘The Age of Adaptability’. 

This event, scheduled to take place from May 29-31 at Westin Powai, Mumbai, aims to highlight the resilience and innovative spirit of the advertising and marketing industries in an era defined by rapid change.

 

As industries continue to face unprecedented shifts influenced by technology, consumer behavior, and global economic factors, ‘The Age of Adaptability’ aims to serve as a platform to showcase and discuss how embracing change is crucial for success.

 

 Jaideep Gandhi, Chairperson of the Goafest Organising Committee, said, "The theme for Goafest 2024, 'The Age Of Adaptability', was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do - from adjusting to new media platforms to adopting innovative marketing strategies. This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges."

 

Rohit Ohri, Chairperson Goafest Content Committee, said, “This year, at Goafest 2024, our central theme 'The Age of Adaptability' has a chameleon as a mascot. The chameleon is a creature known for its remarkable adaptive prowess. Like the chameleon, which adjusts its colors to match its environment, our industry too must continuously evolve its strategies and creative approaches to thrive in changing landscapes. This year’s festival will celebrate and cultivate the chameleon-like ability to adapt swiftly and effectively, ensuring our practices remain on the cutting-edge of creativity and relevance. The Age Of Adaptability concept has been created and designed by the young and very talented team at Abnormal Design Studios."  

This year's festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. 

 

Moreover, Goafest 2024 will continue to host the Abby Awards, aimed at recognising excellence and innovation in advertising.