FCB India appoints Mayuresh Dubhashi as Chief Creative Officer

New Delhi: FCB India, part of the FCB Group agencies in India, Monday announced the appointment of Mayuresh Dubhashi as the new Chief Creative Officer.

As the new Chief Creative Officer, Dubhashi will be at the forefront of FCB India's creative efforts, partnering closely with FCB India's CEO Ashima Mehra. His role extends beyond FCB India, as he will also be a key member of FCB Group India's creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.

Earlier this month, FCB Group had named Hemant Shringy as the new Chief Creative Officer of FCB Ulka.

Dubhashi has over twenty years of experience in the advertising industry working on some of the biggest brands in the country from The Times of India, Airtel, Pepsi Co, P&G, Oreo, Flipkart, Amazon etc.

“He's been at the forefront of combining new-age technologies with classic storytelling in his work which includes designing the Indian Cricket Team's jersey for MPL using data as well as turning an Oreo cookie into an AI tool to express oneself,” FCB said in a press statement.

Dubhashi's work has been consistently recognised and celebrated at national and international award shows, including multiple Grand Prix.

His Oreo #BringBack2011 campaign was not only a creative success but also recognised as India's most-awarded campaign for 2023 by WARC.