EatSure supports Team India with ‘Dahi Cheeni’ during T20 World Cup

New Delhi: In a show of support for Team India, EatSure celebrated the India vs Pakistan World Cup match fever with a campaign. 

EatSure sent out a traditional good luck charm, “Dahi Cheeni (sweet yogurt),” with every order in 5000+ locations, 80+ cities across India and serving thousands of customers.  

The campaign also included laptop stickers with cricket slogans and newly rebranded packaging bags to show their support for Team India. This gesture extended to the digital world with the creation of a special AR Instagram filter, allowing fans to cheer for Team India by posting stories on Instagram or WhatsApp. 

Sagar Kochhar, Co-founder and Chief EatSure Officer at Rebel Foods, shared his enthusiasm for the campaign, stating, "The World Cup matches in India are celebrated as a festival, and the excitement and nervousness during the India vs. Pakistan clash are palpable. Cricket in India is more than just a sport; it's a unifying force that brings the entire nation together. With our Dahi Cheeni initiative, we aimed to tap into this collective passion and cultural sentiment, offering our customers a taste of tradition and a gesture of good luck as they cheer for Team India. This initiative is more than just a promotional campaign; it’s a heartfelt gesture that resonates deeply with the nation's passion for cricket and its cherished traditions. Additionally, our AR filter allows fans to engage digitally and show their support, creating a wave of excitement and team spirit among Indian cricket fans."