Earthday.org to honour International Advertising Association (IAA) India Chapter

Delhi: In commemoration of Earth Day 2024, Earthday.org has announced the recipients of its 2024 awards.

The International Advertising Association (IAA) India Chapter is to receive the ‘Earthday.org’s 2024 Best Organisation Spearheading Sustainable Development’ Award. This award aims to recognise IAA’s commitment to recognising and inspiring marketing and advertising companies to drive positive environmental action as well as recognizing specific categories such as Corporate Social Crusaders, Green NGO’s and Green Crusaders.

“We are delighted to present this award to IAA in recognition of their outstanding contribution to promoting sustainability within the marcom industry, and that too over 14 years,” said Karuna Singh, Regional Director Asia, for Earthday.org. ‘IAA’s efforts are crucial in raising awareness and inspiring action towards a more sustainable future.’

Ramesh Narayan will be conferred the Earthday.org’s 2024 ‘Most Sustainable Marcom Personality Award.’ The award aims to acknowledge Narayan’s dedication to environmental conservation efforts, his authorship of the 14 year-old IAA Olive Crown Awards, his personal commitment to mass tree planting, both urban and rural, and his continuous involvement in solar-driven rural transformation.

Debapriya Dutt, Director Projects, South and South East Asia for Earthday.org, said, “‘As we approach Earth Day 2024, it is crucial to recognize and celebrate the efforts of individuals and organisations who are working to create a more sustainable future. The IAA India Chapter and Ramesh Narayan are true leaders in this field, and we are honoured to present them with these awards.”

Avinash Pandey, President International Advertising Association (IAA) India Chapter, said, "We are delighted with this recognition. The IAA was far ahead of the curve in recognizing the critical importance of inspiring the marcom industry to take steps to be guardians of Brand Earth.”

Narayan will be presented the award at the upcoming Olive Crown Awards ceremony on April 5, 2024. Earthday.org will hold a grand award ceremony in July where IAA will be presented its award.