D&AD festival returns to London from May 21-22

Delhi: Running from May 21-22, D&AD's annual Festival aims to bring the creative industry’s minds to a new location at the Southbank Centre in London. 

This will be followed by the D&AD Awards Ceremony, also on May 22, when the industry will gather together to recognise and award creative minds from around the globe. 

The Festival will feature 90+ international speakers, two stages, keynote talks, interactive masterclasses and work insight sessions led by global creative leaders who will explore the intersection of traditional creativity and technology in design, art direction, and advertising. 

Visitors can purchase one and two day passes for the festival. Tickets are also available to witness the unveiling of the 2024 Pencils during the Award Ceremony taking place on May 22 starting at 6pm in Southbank Centre.

D&AD partners will be demonstrating a series of activations: 

Adobe will be offering hands-on demonstrations of their latest AI innovations with Firefly. TikTok will explore ways to unlock the power of FYP for brands and agencies, Frontify will host a panel discussion on designing brand fandom featuring Super Bowl champions the Kansas City Chiefs alongside design agency Jones Knowles Ritchie, and HP Industrial Graphics invites attendees to co-create with Mr Goodvertising, Thomas Kolster, to drive sustainable brand impact. 

International charitable organisation Sightsavers will lead a workshop on accessibility and inclusive design, emphasising diversity in creative practice. FilmBrazil and Tátil Design will host a Brazilian-themed reception, showcasing the latter’s Pencil-winning design work for Rio Carnival, and Dentsu Creative will allow participants to look forward into their creative futures in an innovative ai-enabled photobooth. 

D&AD will reveal this year’s Pencil winners, closing the Festival at the Queen Elizabeth Hall, Southbank Centre with the D&AD Awards Ceremony from 6pm on May 22.