Britannia Winkin' Cow and Schbang bring 'Cow Corner Shots' at IPL alive

Delhi: Britannia Winkin' Cow and Schbang team up to bring 'Cow Corner Shots' to life at IPL 2024 with a 10-second Aston Band. The campaign aims to educate cricket fans about the Cow Corner and associate the excitement of this shot with Winkin' Cow Thick Shakes.

The Aston Band starts with a player hitting the ball straight to the Cow Corner, followed by a display of the word ‘Wowww’ that transitions into the tagline 'Sip the Wow.' The integration of the cow mascot, products, and logo aims to strengthen brand recall.