Arvind announces Lakshyaraj Singh Mewar of Udaipur as brand ambassador

Delhi: Arvind, an integrated solutions provider in textiles has announced a collaboration with His Highness, Lakshyaraj Singh Mewar of Udaipur, as the brand ambassador for Primanté, its premium suiting and shirting brand.

"I am honored to collaborate with Arvind as the brand ambassador for Primanté Luxury Fabrics’, " said Singh Mewar of Udaipur. “This partnership not only represents a union of heritage and innovation but also signifies our collective dedication to elevating the standards of luxury and sophistication in the realm of fashion. Together, we embark on a journey to inspire a lifestyle that embodies timeless elegance and refinement."

"We are pleased to welcome Lakshyaraj Singh Mewar of Udaipur to the Primanté family," said Kulin Lalbhai, Executive Director, Arvind. "His association with our brand not only reinforces our commitment to excellence but also sets the stage for exciting collaborations and innovations in the luxury fashion space."