Air India and Supari Studios win Webby Award for 2024 Republic Day campaign

Delhi: Air India and Supari Studios, the brand solutions division of Kulfi Collective, have won the Webby for Best Original Music (People’s Voice) in the Advertising, Media and PR category for their Republic Day campaign.

This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the Webbys; the only Indian network ever to have done so.

“Air India and Supari Studios have set the standard for innovation and creativity on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “This award is a testament to the skill, ingenuity, and vision of its creators.”

Akshat Gupt, Co-Founder and Chief Creative Officer, Kulfi Collective., said, "This recognition from The Webby Awards for Air India’s Republic Day campaign is an absolute honour! Winning three Webbys is an incredible achievement; a testimony to the deep insight and creativity of our Kulfi Collective team. We are proud to represent India on the global stage and will continue to push the boundaries of culture and storytelling with our brand partners,.”

Air India and Supari Studios were honoured at the 28th Annual Webby Awards in New York City on May 13.