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Abby 2024: Leo Burnett India is "Creative Agency of the Year" for the third year in a row

Leo Burnett India also got the Brand Activation and Promotion Specialist and Branded Content & Entertainment Specialist titles. Good Morning Films won the Video Craft Specialist of The Year title. Havas Worldwide India bagged the Health Specialist of the Year title

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Leo Burnett India Abby creative agency of the year
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Mumbai: In its third year at the Abbys, Leo Burnett India picked up its third ‘Creative Agency of the Year’ title on Friday at the Abbys awards conducted during Goafest 2024.

The agency ruled the chart with 157 points from 1 Grand Prix, 4 Gold, 11 Silver, 8 Bronze, and 15 Merits. On Day 3 of the Goafest, Leo Burnett India also got the Brand Activation and Promotion Specialist and Branded Content & Entertainment Specialist titles. 

VML India was at No. 2 with 105 points from 2 Gold, 3 Silver, 15 Bronze awards and 11 Merits.

FCB Group India was ranked No. 3, earning 2 Gold, 3 Silver, 8 Bronze and 6 Merits. 

Crayons Advertising was the 4th most awarded creative agency, winning 2 Gold, 1 Silver, 2 Bronze. The agency earned 74 points.

Altogether, 3 Grand Prix, 35 Gold, 52 Silver, 123 Bronze Metals and 5 Specialists were awarded at Abby Awards 2024. Additionally, 143 Merits were also acknowledged on Day 3.

Good Morning Films won the Video Craft Specialist of The Year title. Havas Worldwide India bagged the Health Specialist of The Year title.

Video Craft category

Organisation

Grand Prix

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Good Morning Films

-

2

2

4

4

8

48

Vanilla Films

-

-

2

5

1

7

33

Chrome Pictures

-

-

2

4

1

6

29

Kulfi Collective

-

-

2

2

-

4

20

Kali Collective India

-

-

1

1

1

2

11

Ducktape Studios

-

-

-

2

-

2

8

VML India

-

-

-

1

4

1

8

Bang Bang Mediacorp

-

-

-

1

3

1

7

Superfly films Pvt. Ltd.

-

-

-

1

1

1

5

FCB GROUP INDIA

-

-

-

1

-

1

4

L&K Saatchi & Saatchi

-

-

-

1

-

1

4

Petromax India Films

-

-

-

1

-

1

4

The Yellow Umbrella Films

-

-

-

-

2

-

2

Tilt Brand Solutions Private Limited

-

-

-

-

2

-

2

Electric Dreams Film Company

-

-

-

-

1

-

1

InnoceanWorldwide Communication Private Limited

-

-

-

-

1

-

1

Leo Burnett India

-

-

-

-

1

-

1

Little Lamb Films

-

-

-

-

1

-

1

SCARECROW M&C SAATCHI LIMITED

-

-

-

-

1

-

1

Siriti

-

-

-

-

1

-

1

The Titus Upputuru Company

-

-

-

-

1

-

1

Grand Total

-

2

9

24

26

35

192

Health Abby

Organisation

Grand Prix

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Havas Worldwide India

-

-

2

1

4

3

20

Mullenlowe Lintas Group

-

-

1

1

-

2

10

L&K Saatchi & Saatchi

-

1

-

-

-

1

8

McCann Worldgroup India

-

1

-

-

1

1

9

R K SWAMY

-

-

-

2

-

2

8

tgthr

-

1

-

-

-

1

8

Crayons Advertising

-

-

-

1

-

1

4

famous Innovations

-

-

-

1

2

1

6

Setu Advertising Private Limited

-

-

-

1

-

1

4

Social Panga - Higa Digital Pvt. Ltd.

-

-

-

1

-

1

4

Viacom18 Media Pvt Ltd.

-

-

-

1

-

1

4

^atom network

-

-

-

-

2

-

2

Cheil India Pvt Ltd

-

-

-

-

1

-

1

Digitas

-

-

-

-

1

-

1

grey

-

-

-

-

1

-

1

ideacafe.agency

-

-

-

-

1

-

1

Laqshya Media Limited

-

-

-

-

2

-

2

Medulla Communications Pvt. Ltd.

-

-

-

-

1

-

1

Grand Total

-

3

3

9

16

15

94

Brand Activation and Promotion

Organisation

Grand Prix

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Leo Burnett India

-

-

1

3

4

4

22

ABP Pvt. Ltd.

-

-

1

1

6

FCB GROUP INDIA

-

-

1

1

1

7

famous Innovations

-

-

1

-

1

Social Panga - Higa Digital Pvt. Ltd.

-

-

1

-

1

tgthr

-

-

1

-

1

Grand Total

-

-

3

3

8

6

38

Branded Content and Entertainment

Organisation

Grand Prix

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Leo Burnett India

-

1

-

3

-

4

20

Digitas

-

-

1

1

1

2

11

MTCH India Services Private Limited

-

1

-

-

-

1

8

Schbang

-

1

-

-

-

1

8

Social Panga - Higa Digital Pvt. Ltd.

-

-

-

2

2

2

10

FCB GROUP INDIA

-

-

1

1

-

2

10

VML India

-

-

-

2

1

2

9

White Rivers Media

1

-

1

8

Astral Limited

-

-

-

-

1

-

1

Communique Marketing Solutions Pvt Ltd

-

-

-

1

-

1

4

Krafton India

-

-

-

1

-

1

4

Maitri Advertising Works

-

-

-

1

-

1

4

Pixelfox

-

-

-

1

-

1

4

TATA Motors Limited

-

-

-

1

-

1

4

Viacom18 Media Pvt Ltd.

-

-

-

1

1

1

5

ideacafe.agency

-

-

-

-

1

-

1

Interactive Avenues

-

-

-

-

1

-

1

Mindshare

-

-

-

-

4

-

4

TheSmallBigIdea

-

-

-

-

1

-

1

Grand Total

-

4

2

15

13

21

42

Creative Agency tally

Organisation

Grand Prix

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Leo Burnett India

1

4

11

8

15

24

157

VML India

-

2

3

15

11

20

105

FCB GROUP INDIA

-

2

3

8

6

13

72

Crayons Advertising

-

2

1

2

-

5

30

Mullenlowe Lintas Group

-

-

4

1

1

5

29

Eggfirst Advertising

-

3

-

-

4

3

28

Ducktape Studios

-

2

1

1

-

4

26

Cheil India Pvt Ltd

-

1

2

1

2

4

26

famous Innovations

1

1

-

1

1

4

25

redBus

-

-

2

2

1

4

21

Tribes Communication Pvt ltd

-

1

-

3

1

4

21

L&K Saatchi & Saatchi

-

-

1

3

1

4

19

Tilt Brand Solutions Private Limited

-

1

1

1

1

3

19

Maitri Advertising Works

1

-

1

-

-

2

18

National Payments Corporation of India

-

1

1

1

-

3

18

Sociowash Media Pvt. Ltd.

-

-

1

2

1

3

15

Sideways Consulting

-

-

1

2

-

3

14

ABP Pvt. Ltd.

-

-

-

3

-

3

12

Havas Worldwide India

-

-

-

2

4

2

12

Imagine Marketing India Pvt Ltd

-

-

1

1

-

2

10

Krafton India

-

-

1

1

-

2

10

Astral Limited

-

-

1

1

-

2

10

White Rivers Media

-

-

-

2

1

2

9

Flipkart

-

1

-

-

1

1

9

Mindshare

-

-

-

2

1

2

9

Superfly films Pvt. Ltd.

-

-

-

2

1

2

9

Brave

-

-

-

2

-

2

8

Enormous

-

-

-

2

-

2

8

STAR India Pvt. Ltd.

-

-

1

-

2

1

8

Viacom18 Media Pvt Ltd.

-

-

1

-

1

1

7

Interactive Avenues

-

-

-

1

3

1

7

Grapes Digital Private Limited

-

-

1

-

-

1

6

Hardcastle Restaurants Pvt. Ltd.

-

-

1

-

-

1

6

KRAFTON INC

-

-

1

-

-

1

6

Bennett Coleman & Co Ltd

-

-

-

1

1

1

5

Publicis Communications Private Limited

-

-

-

1

1

1

5

Aaiba Design Pvt.Ltd

-

-

-

1

-

1

4

Amazon Seller Services Pvt. Ltd.

-

-

-

1

-

1

4

Grey Group

-

-

-

1

-

1

4

Medulla Communications Pvt. Ltd.

-

-

-

1

-

1

4

MTCH India Services Private Limited

-

-

-

1

-

1

4

Nestle India

-

-

-

1

-

1

4

PEOPLE INTERACTIVE I PRIVATE LIMITED

-

-

-

1

-

1

4

Rediffusion Brand Solutions Pvt. Ltd.

-

-

-

1

-

1

4

Manja Brand Works LLP

-

-

-

-

3

-

3

Creative Land Asia

-

-

-

-

2

-

2

InnoceanWorldwide Communication Private Limited

-

-

-

-

2

-

2

Social Panga - Higa Digital Pvt. Ltd.

-

-

-

-

2

-

2

Alok Nanda & Company Pvt. Ltd.

-

-

-

-

1

-

1

AutumnWinter Communications and Design

-

-

-

-

1

-

1

Digitas

-

-

-

-

1

-

1

Fundamental

-

-

-

-

1

-

1

Hyundai Motor India

-

-

-

-

1

-

1

ibs Fulcro

-

-

-

-

1

-

1

Nash8

-

-

-

-

1

-

1

Pixelfox

-

-

-

-

1

-

1

social beat

-

-

-

-

1

-

1

Viacom18 Media Pvt. Ltd.

-

-

-

-

1

-

1

Grand Total

3

21

41

80

80

146

850
FCB India VML Leo Burnett India Goafest 2024 Crayons Advertising Abby Awards 2024
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