2023 Effie Index: McCann Worldgroup Gurugram ranks No. 1 in APAC, No. 3 globally

New Delhi: Effie Worldwide announced the 2023 Effie Index, the annual ranking of the companies behind the world's most effective marketing.

Three Indian agencies were ranked in top 10 most effective agency offices globally. 

McCann Worldgroup, Gurugram, is ranked the No. 1 most effective agency office in the Asia-Pacific region and No. 3 globally.

Leo Burnett Mumbai is ranked fifth and Ogilvy Mumbai seventh globally. 

When it comes to APAC Effie Index, at no. 2 is Leo Burnett, Ogilvy Mumbai at No. 4, DDB Mudra Mumbai at 5 and Mullen Lowe Lintas at No. 7 in most effective Agencies rankings. 

The Womb is ranked at No. 8 in the most effective independent agencies rankings.

The Effie Index is the global ranking of marketing effectiveness that ranks the most effective agencies, marketers, brands, networks, and holding companies. It compiles data from finalist and winner data from 50+ Effie Awards competitions, spanning 125 markets, worldwide.

This year's rankings are representative of Effie Awards finalists and winners announced between January 1, 2023, and December 31, 2023.