Insights
Celebrity endorsements decline during IPL 18, film actors continue to lead
When AI knows your name but forgets your needs, Indians look for a human
CTV viewership soars, 23% Indians go digital-only, says Kantar’s Media Compass report
Only 24% of Indian leaders feel ready for geopolitical challenges: Kroll survey
AI push powers Amazon, Meta, and Google to control over half of global ad market
India’s AI market set to triple, cross USD 17 billion by 2027: BCG
Delivery, AI, and sustainability among top priorities for Indian online shoppers
Cable TV in crisis: Report flags over 5.77 lk job losses, 40 mn drop in Pay TV households