Insights

Over 70% of urban indians plan higher festive spending in 2025: Hansa Research

Print ad volumes dip 4% in H1 2025; cars emerge as most-advertised category: TAM

PRCAI survey finds 84% of CEOs see India’s best days still ahead

Social’s new prime time is TV: YouTube CTV time up 219% in India

84% of Indian consumers say food safety affects their purchase decisions

Radio advertising sees 3% growth in first half of 2025: TAM AdEx

FMCG firms await guidelines as new GST triggers short-term disruption

91% of readers continue to shop offline despite rise of quick commerce

44% of Indians prefer superior products even at higher prices : Hakuhodo India

Inside Amazon Ads' digital-first brands playbook, and the P & L it overlooks