Insights

APAC marketers talk long-term but measure like it’s a one-week campaign

Auto retains top spot as print ad volumes edge up 2% in 2025

AI-driven purchase journeys push advertisers beyond traditional reach metrics

Retail market in India to cross Rs 200 trillion as consumer behaviour evolves

Amazon beats ad revenue forecasts by 5.5% while YouTube misses by 9.3%: WARC

India’s beauty and personal care market to hit $40 billion, led by Gen Z and e-commerce

Why Indian consumers are losing patience with brands’ everyday experience failures

Radio advertising grows 2% in 2025 as services sector leads spends

Nearly 71% Indian enterprises struggle to interpret DPDP Act, EY flags uneven readiness

10 ways advertising is set to change over the next decade