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In-depth
Guest Times
Brandstand: The powerful potential of Senior Citizen brands
By
Shivaji Dasgupta
Brandstand: When the medium is bigger than the message
By
Shivaji Dasgupta
Brandstand: The secret sauce in the war of brands
By
Shivaji Dasgupta
Brandstand: The future of the agency as a brand
By
Shivaji Dasgupta
Brandstand: The ‘Make-up Kit’ for service failures
By
Shivaji Dasgupta
Brandstand: The power of celebrities as consumer brands
By
Shivaji Dasgupta
Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’
By
Shivaji Dasgupta
Brandstand: Naming strategies in the experience age
By
Shivaji Dasgupta
Brandstand: From homely comfort to ‘Home-Style’ experiences
By
Shivaji Dasgupta
Brandstand: From pester power to conscience keeper
By
Shivaji Dasgupta
Brandstand: From category experiences to experience alliances
By
Shivaji Dasgupta
Brandstand: Brands as countries that unite and not divide
By
Shivaji Dasgupta
Brandstand: When brands demand a break
By
Shivaji Dasgupta
Brandstand: The emotion in e-commerce
By
Shivaji Dasgupta
Brandstand: The price we pay for luxury
By
Shivaji Dasgupta
Brandstand: ‘Love the trailer, watch the movie’
By
Shivaji Dasgupta
Guest Times: When stars become bigger than companies
By
Shivaji Dasgupta
Guest Times: Be original, not authentic
By
Shivaji Dasgupta
AdStand: Couples as brand storytellers
By
BestMediaInfo Bureau
Guest Times: The unforgettable world of ‘Amnesia Marketing’
By
Shivaji Dasgupta
AdStand: When celebs take over the brand
By
BestMediaInfo Bureau
Guest Times: ‘Brand to Brand’ is the new ‘Business to Business’
By
Shivaji Dasgupta
Ad Stand: Beyond the tokenism of International Women’s Day
By
BestMediaInfo Bureau
Guest Times: Say bye-bye to the promise business. Welcome delivery business
By
Shivaji Dasgupta
Guest Times: Your advertising budget as you do not know it
By
Shivaji Dasgupta
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