Brandstand: The powerful potential of Senior Citizen brands

By Shivaji Dasgupta

Brandstand: When the medium is bigger than the message

By Shivaji Dasgupta

Brandstand: The secret sauce in the war of brands

By Shivaji Dasgupta

Brandstand: The future of the agency as a brand

By Shivaji Dasgupta

Brandstand: The ‘Make-up Kit’ for service failures

By Shivaji Dasgupta

Brandstand: The power of celebrities as consumer brands

By Shivaji Dasgupta

Brandstand: From GLOCAL brands to ‘Unified Unique Experiences’

By Shivaji Dasgupta

Brandstand: Naming strategies in the experience age

By Shivaji Dasgupta

Brandstand: From homely comfort to ‘Home-Style’ experiences

By Shivaji Dasgupta

Brandstand: From pester power to conscience keeper

By Shivaji Dasgupta

Brandstand: From category experiences to experience alliances

By Shivaji Dasgupta

Brandstand: Brands as countries that unite and not divide

By Shivaji Dasgupta

Brandstand: When brands demand a break

By Shivaji Dasgupta

Brandstand: The emotion in e-commerce

By Shivaji Dasgupta

Brandstand: The price we pay for luxury

By Shivaji Dasgupta

Brandstand: ‘Love the trailer, watch the movie’

By Shivaji Dasgupta

Guest Times: When stars become bigger than companies

By Shivaji Dasgupta

Guest Times: Be original, not authentic

By Shivaji Dasgupta

AdStand: Couples as brand storytellers

By BestMediaInfo Bureau

Guest Times: The unforgettable world of ‘Amnesia Marketing’

By Shivaji Dasgupta

AdStand: When celebs take over the brand

By BestMediaInfo Bureau

Guest Times: ‘Brand to Brand’ is the new ‘Business to Business’

By Shivaji Dasgupta

Ad Stand: Beyond the tokenism of International Women’s Day

By BestMediaInfo Bureau

Guest Times: Say bye-bye to the promise business. Welcome delivery business

By Shivaji Dasgupta

Guest Times: Your advertising budget as you do not know it

By Shivaji Dasgupta