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From small-town dreamer to global icon – The inspiring journey of ad legend Piyush Pandey
From small-town dreamer to global icon – The inspiring journey of ad legend Piyush Pandey
By BestMediaInfo Bureau
Best practices in leveraging new-age technology for successful brand campaigns
Best practices in leveraging new-age technology for successful brand campaigns
By BestMediaInfo Bureau
The great Indian advertising battle – Will 2024 election outcast IPL next year?
The great Indian advertising battle – Will 2024 election outcast IPL next year?
By BestMediaInfo Bureau
If you still love Kingfisher beer, then surely you will fly Jet Airways
If you still love Kingfisher beer, then surely you will fly Jet Airways
By Shivaji Dasgupta
Why brands must delink influences from influencers
Why brands must delink influences from influencers
By Shivaji Dasgupta
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
Gadar 2: A wake-up call for marketers to revive ‘Nowstalgia’ marketing
By Shivaji Dasgupta
Navigating the DPDP 2023: A marketer's guide in the new era of data
Navigating the DPDP 2023: A marketer's guide in the new era of data
By BestMediaInfo Bureau
Why Barbenheimer is a wake-up call for all brands
Why Barbenheimer is a wake-up call for all brands
By BestMediaInfo Bureau
How startups can leverage gamification to boost customer loyalty in e-mail marketing
How startups can leverage gamification to boost customer loyalty in e-mail marketing
By BestMediaInfo Bureau
Power of purpose: Why FMCG brands should undertake social activism without conditions
Power of purpose: Why FMCG brands should undertake social activism without conditions
By BestMediaInfo Bureau
How the Maharaja can deliver and regain its past glory
How the Maharaja can deliver and regain its past glory
By BestMediaInfo Bureau
Why do brands hide during disasters?
Why do brands hide during disasters?
By Shivaji Dasgupta
What local trains and fish markets can teach Performance Marketing?
What local trains and fish markets can teach Performance Marketing?
By Shivaji Dasgupta
Three ways to break the mundane, templatised real estate advertising trends
Three ways to break the mundane, templatised real estate advertising trends
By BestMediaInfo Bureau
Identifying efficient supply paths to maximise the effectiveness of programmatic advertising
Identifying efficient supply paths to maximise the effectiveness of programmatic advertising
By BestMediaInfo Bureau
Samantha versus Arpita. Who will win the gender wars?
Samantha versus Arpita. Who will win the gender wars?
By Shivaji Dasgupta
The people-first approach can make you win in the long run
The people-first approach can make you win in the long run
By BestMediaInfo Bureau
Demystifying human-centric design
Demystifying human-centric design
By BestMediaInfo Bureau
Protecting your brand across emerging channels during elections
Protecting your brand across emerging channels during elections
By BestMediaInfo Bureau
Why Air-conditioned marketing is dangerous for business
Why Air-conditioned marketing is dangerous for business
By Shivaji Dasgupta
Why is Apple Store insisting on a no-go area for competing brands?
Why is Apple Store insisting on a no-go area for competing brands?
By Shivaji Dasgupta
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
Contextual targeting: Programmatic advertising's answer to targeting customers in a privacy-friendly manner
By BestMediaInfo Bureau
Insiders, out. Outsiders, in
Insiders, out. Outsiders, in
By BestMediaInfo Bureau
Optimising media spends in the current financial crunch
Optimising media spends in the current financial crunch
By BestMediaInfo Bureau
The brave new world of Purification Marketing
The brave new world of Purification Marketing
By Shivaji Dasgupta