Advertising

CTV advertising increased from Rs 450 crore to around Rs 1,000 crore in 2023: Madison

Schbang issues second apology over Poonam Pandey's fake death stunt

Indian adex for 2024 – GroupM estimates exceed others by Rs 50,000 crore

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi

Indigo Airlines creative mandate up for grabs

mSix&Partners bags integrated media mandate for Kapiva

eCommerce businesses employing real-time personalisation see 7x more purchases than those who don't: Clever Tap report

WPP's pre-tax profits plummet by over 70% amid reduced spending from tech and retail clients

CCPA to accept public comments on draft guidelines for 'greenwashing' till March 21

Jaibeer Ahmad moves on from Havas India