Farmley declutters ad space by exiting IPL narrative- or does it?

Delhi: Farmley, a snacking brand, has launched its latest social media campaign called ‘We Don't Have An IPL Campaign.’ Instead of diving into the mania of IPL promotions, Farmley's social media feeds feature hilarious takes on the ongoing cricket action. 

Farmley’s "We don't have an IPL campaign" is all about taking a break from commercials and  focusing on the nail-biting matches that IPL is actually meant for. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

Simran, Senior Manager - Social Media and Content shared her excitement, saying, "With our 'We don't have an IPL campaign’, we've tried to break the clutter and also bring a whole new level of relatability to the saturated market of regular IPL campaigns. It's been an absolute blast seeing fans engage with our content and share the laughter far and wide."