Radico Khaitan onboards Arjun Kapoor as brand influencer for its premium range

Delhi: Radico Khaitan, an Indian Made Foreign Liquor (IMFL) Company, has announced its strategic alliance with Bollywood actor Arjun Kapoor as the Brand Influencer for its array of premium brands, encompassing Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, Magic Moments Vodka, 8PM Premium Black Whisky, Morpheus Brandy and others. 

The company is set to launch a series of campaigns and activations in collaboration with Kapoor. 

In response to this collaboration, Amar Sinha, COO, Radico Khaitan, expressed his excitement and remarked, "We are thrilled to welcome Kapoor into the Radico family, continuing our tradition of collaborating with industry icons. Kapoor’s magnetic charm and deep audience connection resonate seamlessly with our brand's legacy of delivering excellence and luxury. This partnership underscores our unwavering dedication to innovation and elevating consumer experiences, cementing our reputation as industry trailblazers.”

Kapoor's association with the Company will span 18 months, where he will represent a range of Radico brands, especially focusing on digital platforms. 

Kapoor also shared his excitement about joining hands with Radico Khaitan, stating, “I'm delighted to partner with Radico Khaitan for their premium portfolio of brands. Radico is known for its commitment to excellence and luxury offerings. This collaboration celebrates craftsmanship, innovation, and the rich legacy of Indian spirits on a global stage. I look forward to engaging with audiences to create memorable experiences reflecting Radico's pioneering spirit and dedication to setting new benchmarks in the industry.”