Vaani Kapoor reveals secret behind her shiny hair with Streax Professional

Delhi: Hygienic Research Institute Streax Professional has launched a new digital ad for their core hair colour line - Argan Secrets Hair Colour. Starring the brand’s ambassador- Vaani Kapoor and technical ambassador, Vipul Chudasama, the digital ad aims to lead consumers to discover the secret to attain Mirror Shine nourished hair by getting their hair coloured with Argan Secrets Hair Colour. 

The storyline is set in a salon setup where Kapoor is seen sitting on a salon chair, saying that she places her trust only in professionals for bringing shine to her hair; cut to Chudasama vouching for Streax Professional’s Argan Secrets Hair Colour to bring her hair the desired shine. 

With this digital ad, the brand aims to target urban women seeking professional –grade hair colour solutions.

Sharing his insights on this digital ad, Dheeraj Arora, Managing Director and CEO, HRIPL stated, "At Streax Professional, we aim to enhance both salonists' skills and consumer experiences by combining beauty and style with scientific expertise. Streax Professional Argan Secrets Hair Colour Hair Colour, offers over 30 shades infused with Argan and Walnut Oil, providing mirror-like shine and setting new trends.”

Speaking about the digital ad and Argan Secrets Hair Colour, Rochelle Chhabra, Spokesperson, Streax Professional, said, “We are thrilled to introduce the new ad campaign for Streax Professional's Argan Secrets Hair Colour that imparts Mirror Shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we're confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience. We understand the heartbeat of the salon industry, where every stylist strives for perfection and every client seeks a transformation. Streax Professional stands as a stalwart, revered for its unwavering commitment to quality and innovation.”

Sharing her experience of being a part of the digital ad, Kapoor said, "I'm happy to be associated with the new ad campaign of Streax Professional-Argan Secrets Hair Colour. In salons, where magic happens every day, Argan Secrets Hair Colour can be a trusted partner for salon experts to unleash their creativity and transform their clients' hair.”

Speaking about Streax Professional Argan Secrets Hair Colour, Chudasama said, “Streax Professional's Argan Secrets Hair Colour hair color is a game-changer for salonists. The mirror shine it gives is truly remarkable, transforming hair into a work of art. Collaborating with Vaani Kapoor on the new ad has been an exciting journey. Salonists understand the importance of delivering exceptional results, and with Argan Secrets Hair Colour Hair Colour, we can ensure every client leaves the salon with hair gives mirror shine, reflecting their beauty and our expertise.”

Credits

Agency Name: Lowe Lintas

DOP: Sujay Pawar

Director: Joyna Mukherjee

Production House: Thunder Films

Producer: Viniket Kamble