Urbn believes in versatile charging with #JuiceUpUrbnUp

Delhi: Urbn, the homegrown D2C charging solution brand, has recently launched its latest campaign, #JuiceUpUrbnUp accompanied by a video featuring the Bollywood actor Kartik Aaryan. The video aims to blend modern relationships with Urbn’s features such as universality, compatibility, and portability.

The video unfolds with a couple enjoying their first holiday at the beach when Aaryan pops up and says, “Baby ke saath aapka pehla holiday, Ab Uska phone aapka phone Uska camera aapka camera, Uska laptop aapka laptop. Iss pyaar ke beech itne chargers! Not fair, no?” followed by the unveiling of Urbn’s adapters.

Urbn’s #JuiceUpUrbnUp campaign showcases the Urbn adapter’s features.

Announcing the campaign, Sagar Gwallani, Founder and CEO, Urbn said, “At Urbn, our focus has always been on building a strong connection with the tech-savvy generation of our country. To cultivate a strong connection with the Gen Z audience, there's no better approach than adopting a relatable, relationship-centric strategy. Making the campaign even more attractive, we are excited to have the young and energetic Bollywood sensation Karthik Aryan as our brand ambassador, whose eccentric style reflects the intrinsic qualities of Urbn’s products while seamlessly capturing the modern relationship dynamics.” 

The campaign and storyline were conceptualised and brought to life by Urbn's creative partner, Curativity.

Amer Jaleel, Co-Founder of Curativity added, “Urbn is a new-age brand that is on a high-momentum growth path in the devices space. Sagar the founder believes in this category and is innovating both products and pipelines for a new generation of consumers thirsty for content and games. That’s why the tag ‘Juice Up Urbn Up’ appealed so much! It’s an exciting triumvirate of his team, ours at Curativity, and Kartik Aaryan. And this is only the kick-off!”