Titan Raga and Alia Bhatt celebrate sisterhood in ‘Beautiful Together’ film

Delhi: Titan Raga has announced the launch of its latest campaign, ‘Beautiful Together.’ Featuring Alia Bhatt, the TVC is a representation of the enduring bond of sisterhood. 

From creating connections over beauty hacks to extending support and collaborating with each other to shatter barriers across various domains, the brand believes that sisterhood is a thriving reality.

Bhatt is seen interacting with women around her: from complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event. 

The voiceover captures the core thought with “Humaari khubsurati mein ek dusre ka haath hai,” shining a spotlight on beauty as a catalyst. The campaign aims to raise a toast to all women who enable, support, and cheer each other on.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that's often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives."

Tithi Ghosh, President and Head of Office, Ogilvy South, said, "Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message.”

Client:   
Ranjani Krishnaswamy, CMO, Titan Watches
Aparna Ravi, Brand Head, Titan
Upasana Babu, Senior Brand Lead, Raga
Vaishnavi Agrawal, Brand Manager, Raga

Created by:
Agency:  Ogilvy, Bangalore
Chief Creative Officer, Ogilvy India:  Harshad Rajadhyaksha, Kainaz Karmakar
Chief Strategy Officer, Ogilvy India: Prem Narayan
Chief Creative Officer, Ogilvy South:  Puneet Kapoor
Executive Creative Director:  Nishant Pratap
Creative team:  Jaydhrit Sur, Nidhi Gopal
President and Head of Office, Ogilvy South: Tithi Ghosh
Head of Strategic Planning, Ogilvy South: Easo John
Senior Planning Director: Rema Bagga
Senior Vice President: Akshatha Poojari
Account Management: Shruti Sundararaman, Sakshi Bhardwaj
 
Production Credits:
Production House:  Good Morning
Director: Shashanka Chaturvedi
Producer:  Robin D’Cruz
Director of Photography:  Satchith Paulose
Music:  Nayantara Bhatkal
Cast: Alia Bhatt
Aneet Kriplani 
Nia Bernal 
Aiman Mukhtiar 
Nikhat Khan Hegde 
Nicole Padival 
Sanjina Gadhvi 
Maya Hendricks 
Chandni Alimchandani
Post Production Head:  Bharat Arote