Tiger Shroff and Malavika Mohanan believe ‘Har Ghar Banega Beautiful Sight' with GreatWhite Electricals

Delhi: GreatWhite Electricals, an Indian home electricals brand, launched its latest ad campaign “Har Ghar Banega Beautiful Sight” showcasing ‘Captain Great’ featuring the duo Tiger Shroff and Malavika Mohanan.  

In this campaign, they play the role of home inspector and talk about how GreatWhite is ‘Great Home Certified’ for their SecureX Wires and cables. The ad film will be promoted across television, digital and social media platforms. 

Additionally, two more commercials featuring different product lines are set to be released soon.

Speaking about the brand’s leadership, Hemang Shah, MD, GreatWhite Global, said “After successfully assisting customers in India and abroad, we have solidified our belief in offering cutting-edge technology and innovative solutions to meet evolving consumer needs. Our mission is to equip homes with high-quality products that meet consumer expectations at competitive prices while producing exceptional results in terms of product range. Our goal in creating this advertisement film was to establish stronger bonds with both our current and potential consumers, particularly by simplifying product awareness to make it lucid for our audience.

Shhailja Chopra, General Manager – Marketing and Brand Communications, GreatWhite Global, further added, “Through our latest ad campaign, ‘Captain Great,’ we aim to resonate with our consumers on a deeper level by emphasizing the importance of safety and quality in every household. By featuring Tiger Shroff and Malavika Mohanan, we not only bring star power but also authenticity to our message of reliability and trustworthiness. We believe this campaign will not only reinforce our brand's commitment to excellence but also forge stronger connections with our consumers, particularly the younger demographic.”