Sleepwell and Manav Kaul pay a poetic tribute to mothers

Delhi: Sleepwell has launched another campaign this Mother’s Day called #SleepwellMom. Derived from the brand philosophy - there is comfort in comforting others, the campaign pays ode to moms who lose their sleep in the pursuit of raising their children.

The campaign, conveyed with statistics, how sleep-deprived mothers are, and culminated with a poignant poem from the perspective of a child who has just had that realisation. The poem was narrated by writer/actor Manav Kaul.

Speaking about the campaign, Nilesh Mazumdar, Chief Executive Officer at Sheela Foam, said, “With #SleepwellMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign, we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India & help promote empathy for our near and dear ones."

Adding to that, Sameer Sojwal and Nilay Moonje, Executive Creative Directors at Sideways said, “Nothing brings out the brand philosophy of empathy like the care of a mother. So we thought why not say that she needs the same from us, with a poetic touch? That’s why we chose Manav Kaul, as him being a prolific writer and actor, the subtleties of the emotion came out really well.”

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Client
MD - Tushaar Gautam
CEO - Nilesh Mazumdar
Marketing Consultant Altvyst - Vivek Sharma
CMO – Shashwat Goswami
Head Brand and Marketing Communications - Kiran Raghuvanshi
Marketing Operations Manager - Kumar Navneet, Prachi Rai   

Sidways Team 
Leadership: Abhijit Avasthi, Sonali Sehgal
Creative Team: Sameer Sojwal, Nilay Moonje, Viraj Nandivadekar,, Misht Srivastava, Parantap Bhatt, Shashank Mestry, Ansar Khan, Amandeep Singh, Archana Kasale 
Strategy: Siddharth Mohanty, Amatulla Mukadam
Account Management: Tamal Ghosh, Palomi Goradia, Anish George