New Delhi: Swiggy Instamart has launched its latest digital ad film as a part of its “Yeh se leke woh tak” campaign featuring Indian cricket team captain Rohit Sharma. The ad is timed with India's win in the T20 World Cup finals against South Africa.
The digital film features Indian cricketer Sharma, dressed in his blue match-tracks, ready to leave for the next big match. He turns to his wife, Ritika Sajdeh, and heroically asks, “Toh phir aaj kya lau? Player of the match ki trophy ya bowling daalke 5 wicket lu?”
Sajdeh rattles off a never-ending list of party essentials – from soda crates and wafers to Bluetooth speakers and party poppers.
As the film progresses, Sharma has a eureka moment and effortlessly taps away on the Swiggy Instamart app.